Major Duds Of Bollywood In 2023: An Overview Of Some Of Hindi Films That Underperformed At The Box Office

Besides blockbusters in the form of PathaanJawanGadar 2, and Animal, Bollywood has also witnessed its share of box-office duds in 2023.

While many Hindi films didn’t do well, Salman Khan’s two releases — Kisi Ka Bhai Kisi Ki Jaan and Tiger 3 — proved to be disappointments. Neither was an outright disaster, but the box-office collections were nowhere close to what Shah Rukh Khan enjoyed this year.

Likewise, Vivek Agnihotri’s The Vaccine War was a nonstarter. Much like his last film The Kashmir Files (2022), this one was also a propaganda film with a different subject. However, the results were contrastingly different.

Akshay Kumar had another disappointing year in 2023. Out of the three releases, only OMG 2 did good business; the other two  —Mission Raniganj and Selfiee were dead on arrival.

For Prabhas (since Adipurush is primarily a Hindi film, I am including it here) too, 2023 has been disastrous. Many thought that Om Raut’s Adipurush would break the dry spell of Prabhas after Baahubali (2015, 2017) but nothing of that sort happened. On top of that, the film itself got massively trolled on many counts.

Here’s an overview of the Bollywood flops in 2023:

Kisi Ka Bhai Kisi Ki Jaan

bollywood duds of 2023 Salman Khan Kisi Ka Bhai Kisi Ki Jaan
Salman Khan’s ‘Kisi Ka Bhai Kisi Ki Jaan’. (X)

Kisi Ka Bhai Kisi Ki Jaan is much like Chiranjeevi’s Bhola Shankar, a remake of Ajit’s Tamil film Veeram (2014).

However, Kisi Ka Bhai Kisi Ki Jaan is not a complete washout unlike Bhola Shankar, thanks majorly to its Eid release.

The film can be best described as Salman Khan’s version of 2 States (2014) and Shah Rukh Khan’s Chennai Express (2013).

For those who haven’t seen Veeram, Kisi Ka Bhai Kisi Ki Jaan is about a man called Bhaijaan and his bond with his three younger brothers. All three have a girlfriend each but the big brother doesn’t know about them. Bhaijaan himself is unmarried.

He firmly believes that a girl’s entry into the family will ruin their bond. At this point, you have the arrival of Pooja Hedge’s Bhagya with whom he falls in love later. This is the story in brief.

The major problem with Kisi Ka Bhai Kisi Ki Jaan is the half-baked love stories of the three brothers. As a result, viewers don’t feel any empathy for their desperation to find a girl for their Bhai.

The second half of the movie is more engaging, thanks to the scenes of Venkatesh who plays Bhagya’s elder brother with a turbulent past. However, it didn’t turn out to be a wholesome feast for the fans.

Tiger 3

tiger 3 salman khan
Salman Khan in a still from ‘Tiger 3’. (Facebook)

A lot was expected from Salman and Katrina’s Tiger 3, more so after the blockbuster success of the previous spy films War (2019) and Pathaan. There was immense pressure on Maneesh Sharma to deliver. Unfortunately, Tiger 3 was a massive step back.

Tiger 3 had plenty of style but the amalgamation of geo-politics and action didn’t strike a complete chord. For Maneesh Sharma, this was the second consecutive big film where he let down producer Aditya Chopra.

Adipurush

bollywood duds 2023 Prabhas Adipurush
Prabhas-Kriti Sanon’s ‘Adipurush’. (X)

Om Raut tried to do a masala retelling of Ramayana much like his first film Tanhaji (2020) but here, that formula backfired disastrously.

He along with lyricist-writer Manoj Muntashir took many cinematic liberties with the Ramayana.

The dialogues were too modern (or should I say funky), particularly the ones of Hanuman. If late Bapu had seen this Ramayana interpretation, he would have squirmed in his seat.

Saif Ali Khan single-handedly carried the acting department. He visibly had a blast playing Lankesh.

Both Kriti Sanon and Prabhas failed to capture the divinity of Rama and Sita respectively.

The Vaccine War

Vivek Agnihotri The Vaccine War bollywood duds 2023
Vivek Agnihotri’s ‘The Vaccine War’. (X)

The Vaccine War directed by Vivek Agnihotri did have its heart in the right place. It depicted the many challenges that a group of scientists, particularly women faced in making a vaccine.

Vivek Agnihotri did stage some good emotional moments. A case in point is the scenes featuring Pallavi Joshi and Girija Oak. However, the extreme heavy-handedness in storytelling became a major roadblock.

The Vaccine War was also severely problematic in the way it portrayed the journalist community. Raima Sen playing Rohini Singh Dhulia has a constant smirk on her face.

We only see her writing long articles downplaying the sincerity of our scientists. There is no second layer and as a result, the viewers feel that she gets more importance than required.

Mission Raniganj: The Great Bharat Rescue

mission raniganj akshay kumar
Akshay Kumar and Parineeti Chopra in ‘Mission Raniganj’. (X)

The DNA of Mission Raniganj is similar to several Akshay Kumar films where he plays the saviour role.

The storyline of Mission Raniganj had all the potential to be a thrilling evacuation drama but unfortunately, nothing of that happens.

Instead of rooting for Akshay and Co, the viewers only feel a sense of dullness.

What also didn’t help Mission Raniganj were the shoddy production values coupled with bad VFX.

Parineeti Chopra as the dutiful wife had a miss-and-blink appearance much like her last film with Kumar Kesari.

It was a pity to see Parineeti Chopra wasting herself after showing solid potential in her initial films like Ishaqzaade (2012) and Shuddh Desi Romance (2013).

Selfiee

Akshay Kumar Emraan Hashmi Sellfiee
Akshay Kumar-Emraan Hashmi’s ‘Selfiee’. (X)

Selfiee is the remake of the critically acclaimed Malayalam film Driving Licence (2019). It was directed by Lal Jr and written by the late Sachy.

Driving Licence was both insightful and entertaining in how it depicted a fan taking on his favourite actor due to a misunderstanding.

The film was also a brilliant take on the psyche of human nature. Both Driving Licence and Selfiee have more than one similarity with Shah Rukh Khan’s film Fan (2016) but unlike that movie,  here you have an amicable solution.

Director Raj Mehta along with his writer Rishabh Sharma delivered an entertaining film. It was easily Akshay’s best outing as a leading man in recent times.

He took many potshots on himself like the scene where his character Vijay Kumar talks about the number of films and advertisements he has to do every year. The makers also did a good job of showcasing the vulnerability beneath all the swag.

Emraan Hashmi’s fan act was initially not so convincing but he settled into a groove soon. Despite being an entertainer, Selfiee joined the list of those South remakes that have bitten the dust.

Shehzada

Shehzada directed by Rohit Dhawan is a perfect example of how a masala film should not be made. The original, Ala Vaikunthapurramuloo is no classic and has problematic aspects at its core.

Kartik Aaryan Shehzada
Kartik Aaryan and Kriti Sanon in ‘Shehzada’. (X)

However, Trivikram’s directing skills combined with Allu Arjun’s swag majorly contributed to Ala Vaikunthapurramuloo being a smash hit. The music of Thaman S was an absolute chartbuster too.

A big problem with this toothless remake (Shehzada) is the absolute lack of conviction and energy. Rohit Dhawan badly faltered in delivering a proper entertainment package.

Though Shehzada is crisper with some unnecessary characters removed it did not help the film. Kriti Sanon as a hotshot lawyer is also less objectified when compared to Pooja Hedge.

Another hugely problematic aspect of Shehzada is the portrayal of the rich kid. In the original too, this was a problem but here, Rohit dumbed down Ankur Rathee’s Raj to a whole new level.

Kartik Aryan tried his best to fill the big shoes of Allu Arjun. Though he was reasonably good, he is no Allu Arjun!

Gumraah

Aditya Roy Kapur Gumraah bollywood duds 2023
Aditya Roy Kapur’s ‘Gumraah’. (X)

Gumraah is another Hindi remake of the Tamil Film Thadam (2019). Director Vardhan Ketkar took a huge risk by casting Aditya Roy Kapur in a double role.

The only solo successful venture of Aditya Roy Kapur’s career so far has been Aashiqui 2 which became a big hit more due to the chartbuster album, particularly the song “Tum Hi Ho“.

Gumraah primarily suffered on two counts. The one is the fatigue factor of seeing many remakes. The other issue was its leading man.

Aditya Roy Kapur was given too much to handle. He was definitely earnest but that was not enough to lift the film. Mrunal Thakur and Ronit Roy were efficient in their respective parts but their roles could have been done with more meat.

Tejas

bollywood duds 2023 Kangana Ranaut in Tejas
Kangana Ranaut in ‘Tejas’. (X)

Sarvesh Mewara’s Tejas was a major misfire in many ways. If we compare it to other successful patriotic films the thrilling moments can be counted on our fingertips. The women empowerment angle too was done far better in Gunjan Saxena (2020).

A big problem with Tejas is how it became an extended version of Kangana’s angry rants on social media. The perfect example of this is the pre-climax scene where Tejas (Kangana Ranaut) goes on a long rant about the sacrifices made by the Indian soldiers and how they go unnoticed. There is nothing heartfelt about the entire scene.

Much like her other release Chandramukhi 2, Tejas too ended up as an epic disaster. This female version of Uri (2019) did not strike a chord even with the hardcore BJP fans.

Aditya Chopra and his penchant for giving second chances

One of the major characteristics of Yash Raj Films (YRF) is how it nurtures talent and gives several chances to directors and artistes in spite of their initial failures.

For example, Kabir Khan’s directorial debut Kabul Express (2006) wasn’t a commercial success but the director still got an opportunity to direct two more major Yash Raj Films — New York (2009) and Ek Tha Tiger (2012).

Both did well at the box office, especially Ek Tha Tiger, which laid the foundation for the flourishing spy universe.

Here’s the list of Bollywood celebrities who won multiple opportunities from the YRF chief Aditya Chopra despite their failures:

Maneesh Sharma

Maneesh Sharma has directed five films — all for YRF.

The first is the romantic comedy Band Baaja Baaraat (2010) starring Ranveer Singh and Anushka Sharma. The movie had low expectations, but Maneesh and Ranveer surprised the audiences.

A poster of the film Tiger 3

A poster of the film ‘Tiger 3’. (X)

Maneesh’s second film too was a Ranveer-starrer: Ladies vs Ricky Bahl (2011). Though it didn’t replicate the success of his debut, the Bollywood movie didn’t break Aditya Chopra’s trust in the director.

A third film, Shuddh Desi Romance (2013), was offered to him again. It was an engaging romantic comedy dealing with how the younger generation looked at marriage commitment in small-town India. The movie also dwelt on live-in relationships.

Its success led to Maneesh Sharma getting his fourth opportunity with the YRF — to direct Shah Rukh Khan in a double role. As the title Fan (2016) suggested, the film was about an obsessive fan who gets heartbroken with his idol.

Maneesh Sharma did a decent job in the first half, but the young director lost his grip in the second half, and everything went topsy-turvy.

In spite of the failure of Fan, Maneesh got yet another opportunity to direct a large-scale action film — Tiger 3 (2023).

Maneesh Sharma aimed to make a geo-political film with a lot of action. However, his inability to handle big scale once again came to the fore.

The hand-to-hand combats, Emraan Hashmi’s characterisation, and Shah Rukh’s extended cameo were all brilliant in Tiger 3. But the film never rose above the sum of its parts.

There is no denying that Tiger 3 is doing good business, but having said that, it is also a setback for the spy universe, particularly in comparison to the previous two films War (2019) and Pathaan (2023).

Vijay Krishna Acharya

Vijay Krishna Acharya made his directorial debut with the action drama Tashan (2008). The film had a galaxy of stars — Kareena Kapoor, Saif Ali Khan, Akshay Kumar, and Anil Kapoor.

It was an old-fashioned revenge drama in Hollywood style. True to the title, the film had plenty of style, particularly the characterisation of Akshay Kumar’s Bachchan Pandey.

A still from the film Thugs of Hindostan

A still from the film ‘Thugs of Hindostan’. (X)

But, just gloss can never substitute for a gripping story. And, that was what happened with Tashan too.

Kareena definitely found her soul mate in Saif Ali Khan and vice-versa, but for Aditya Chopra, the movie was a big loss.

However, Tashan‘s failure did not stop the producer from trusting Vijay Krishna Acharya again with the third instalment of the Dhoom franchise.

Vijay Krishna Acharya was only a story writer for the first two Dhoom films (2004, 2006) but for Dhoom 3 (2013), he was both writer and director.

Dhoom 3 did bring in profits for its producers, but at the same time, it was a step back as it paled in comparison to the fun and thrills provided by Dhoom 2.

Only Aamir Khan’s star power coupled with a more engaging second half made Dhoom 3 a hit at the box office.

Aditya Chopra was even more generous when he allowed Vijay Krishna Acharya to direct Bollywood “Shahenshah” Amitabh Bachchan and Mr Perfectionist Aamir Khan together in Thugs of Hindostan (2018).

Unfortunately, for the fans and the production house, the experience was far from memorable. The film brought huge losses to everyone concerned.

Vijay Krishna Acharya’s last directorial is a religious comedy/drama titled The Great Indian Family (2023) also produced by YRF.

Despite being a much better product than Thugs of Hindostan, The Great Indian Family didn’t do much at the box office. Now, we have to wait and see if Aditya Chopra will give him another chance.

Shaad Ali

Shaad Ali was an assistant director to Mani Ratnam for Dil Se (1998).

Later on, he helmed seven films as a director. Of these seven projects, four were produced by YRF.

A poster of the film Kill Dil

A poster of the film ‘Kill Dil’. (X)

The first is the romantic comedy/drama Saathiya (2002), a remake of Mani Ratnam’s Tamil blockbuster hit Alaipayuthey (2000). Saathiya was a moderate success and was well-received by the critics.

Before Saathiya, Rani Mukherjee had only seen limited success. With the film, her career saw a resurgence. For Vivek Oberoi, it was the third success of that year.

Shaad Ali’s second outing, Bunty Aur Babli (2005), also did well at the box office.

It gave Abhishek Bachchan a much-needed hit as the leading man. His sizzling chemistry with Rani Mukherjee also helped the movie become a blockbuster.

Later, Shaad Ali faced massive roadblocks in the form of Jhoom Barabar Jhoom (2007) and Kill Dil (2014).

Jhoom Barabar Jhoom was an expensive musical that brought no profits. It had a hit soundtrack composed by Shankar Ehsaan Loy. But good music and glossy cinematography couldn’t compensate for the lacklustre direction.

Shaad Ali was clearly not comfortable dealing with a story of this scale.

Despite Jhoom Barabar Jhoom‘s failure, the director helmed another YRF film — Ranveer Singh’s Kill Dil (2014). It was an action comedy film about two assassins raised by a local gangster. Here too, there was ample style but little substance.

Shaad Ali’s journey with YRF has come to a stop for now.

Siddarth P Malhotra

Siddarth P Malhotra’s debut directorial was We Are Family (2010). It is an official adaption of Stepmom (English, 1998).

Rani Mukherjee in Hichki

Rani Mukherjee in ‘Hichki’.(X)

The film was produced by Karan Johar and had the likes of Kajol and Kareena Kapoor.

It had all the elements required to be a solid emotional drama, but Siddarth P Malhotra couldn’t do complete justice to it.

Despite We Are Family’s failure, the young director got an opportunity to helm a YRF film starring Aditya Chopra’s life partner, Rani Mukherjee.

Hichki (2018) was about a teacher with a passion for teaching in spite of suffering from Tourette syndrome and the impact she has on students of class 9F.

These students come from a nearby slum and are not interested in studies. Rani Mukherjee, as Naina Mathur, transforms their lives with patience and perseverance. Hichki was a classic underdog story that resonated well with the audience.

Siddarth P Malhotra showed that Aditya Chopra’s trust in him wasn’t misplaced.

Karan Malhotra

Just like Siddarth P Malhotra, Karan Malhotra, too, started his career with Dharma Productions.

He directed the action drama Agneepath (2012), a remake of the 1990 film of the same name.

A poster of the film Shamshera

A poster of the film ‘Shamshera’. (X)

While the original film had Amitabh Bachchan in the lead role, the remake had Hrithik Roshan and two terrifying villains, Rishi Kapoor’s Rauf Lala and Sanjay Dutt’s Kancha Cheena

Agneepath was a well-made masala film that registered good numbers at the box office.

Later, Karan Malhotra directed Brothers (2015), also a remake. However, the source material this time was an English film titled Warrior (2011). He tried to replicate the success of Agneepath with the same treatment, but this time, the results were far from satisfying.

The failure of Brothers led to Karan Malhotra stepping out of Dharma Productions.

After a gap of seven years, Karan Malhotra directed Shamshera (2022) produced by Aditya Chopra.

The film was a period-action drama about an oppressed tribe with a double dose of Ranbir Kapoor. Ranbir gave it his all, but the movie ended up being a poor clone of the Baahubali (2015 and 2017) films.

Unlike the other Malhotra, this Malhotra couldn’t live up to the expectations of the YRF Chairman.

Pradeep Sarkar

Late Pradeep Sarkar directed five films. Of them, three were produced by YRF.

These include Laaga Chunari Mein Daag (2007), Lafangey Parindey (2010) and Mardaani (2014). Among these, only Mardaani did good business.

Not many would have trusted the Parineeta (2005) director with a subject like Mardaani, but the late Pradeep Sarkar ensured that Aditya Chopra’s trust in him was not misplaced.

Mardaani is a significant film in the career of Rani Mukherjee. 

Rani Mukherjee in ‘Mardaani’. (X)

Vani Kapoor

Vani Kapoor has acted in seven films so far. Out of seven, five were produced by YRF.

The Bollywood diva started her career promisingly with Shuddh Desi Romance. But her next outing, Aaha Kalyanam (2014), a Tamil-telugu remake of Band Baaja Baaraat produced by YRF (the only South film bankrolled by YRF) was a dud.

Despite Aaha Kalyanam’s failure, Vani Kapoor was paired opposite Ranveer Singh in Befikre (2016). Unfortunately, neither the film nor Vani could create any impact.

Still, she was cast in another YRF film – War (2019). But there wasn’t much heavy lifting for her, as the focus was primarily on Hrithik Roshan and Tiger Shroff.

The actress was last seen in another YRF dud Shamshera (2022).

Vani Kapoor will next be seen in the web show Mandala Murders, co-produced by Aditya Chopra.

Here’s hoping that the actress will finally be able to repay the trust of her mentor.

Manushi Chillar

Manushi Chhillar has acted in two movies so far. Both were bankrolled by Aditya Chopra.

In spite of the failure of Samrat Prithviraj (2022), YRF gave her another chance in The Great Indian Family, which again was a failure.

The actress is a good looker, but she hasn’t proved her acting credentials until now!

She will be next seen in Operation Valentine alongside Varun Tej. The Telugu actor is making his debut in Bollywood with this Telugu-Hindi bilingual. It is hitting the screens on 8 December.