This Vignesh Shivan directorial needed better writing especially the trope of love at first sight. Having said that the film is solidly staged and the latter half has good conflict points. The movie also benefits from SJ Suryah act of a comic villain. His face offs with Pradeep Ranganathan lead to some entertaining moments. Among the two leads Krithi Shetty makes a stronger impact
Starcast: Pradeep Ranganathan, Krithi Shetty, S J Suryah and others
Genre: Science fiction/romance
Director and writer: Vignesh Shivan
Music: Anirudh Ravinchander
Cinematography: Ravi Varman
Producer: Nayanathara
Production Companies: Rowdy pictures and Seven screen studios
Running time: 2 hours and 30 minutes
Narratives of social medium algorithms and how they are influencing people have been explored numerous times on the big screen. Whether its the Hollywood movie Social Network or the Bollywood one CTRL starring the excellent Ananya Pandey. But Vignesh Shivan’s Love Insurance Kompany goes notches above in terms of imagination. The director sets his plot in the year 2040 where there is a clear divide between those obsessed with apps and others growing up in an ashram type. The two leads played by Pradeep Ranganathan and Krithi Shetty differ significantly in terms of their lifestyle. The story in brief focuses on how Pradeep Ranganathan’s Vaibhav Vasudevan falls for Krithi Shetty’s Dheema. Their love story forms the core with a message on human connection being more important. S J Suryah is the owner of the dating app Love Insurance Kompany. How he becomes a thorn in the needle for Vaibhav’s love forms an important subplot.


A major strength of LIK is the production design coupled with Ravi Varman’s cinematography. The stark difference between the environments of Dheema and Vaibhav has come out well. The portions of 2040 especially feel like we are really watching a futuristic world where this can really happen. Ravi Varman captures the different color pallets wonderfully through this camera.
The movie also benefits from solid conflict points especially Kriti Shetty’s Dheema. Her backstory on she becomes an influencer more on less than on the phone creating video’s, also the impact of her mother’s failed marriage has come out well. Kriti does a very fine job in capturing the characters over the top nature as well as emotional vulnerability.
Pradeep Ranganathan as Vaibhav is competent both in the scenes of being love struck and the desperation of making his love story a success. However, the writing doesn’t completely support the actor. For example, the typical love at first sight with Vaibhav landing in a hospital feels overtly dramatic. It becomes somewhat difficult to buy Vaibhav’s intense love for Dheema so much so that he starts using LIK.
Having said that Pradeep Ranganathan does a fine job with his natural acting. His face off with S J Suryah are laced with effective humor contributing immensely to a more enjoyable second half. S J Suryah as Suryan is solid too with his eccentric humor. He particularly shines in the scenes of tug of war. Suryan’s desperate attempts in trying to win gives the movie some of its best moments. Having said that the backstory of Suryan on why he set up LIK needed much better writing. Also, the film could have done with a more balanced approach regarding social media addiction. The dangers of an app like LIK are convincingly portrayed, at the same time the positives of social media could have been equally highlighted.
Anirudh Ravichander’s music has its high points. The song Dheema in particularly has a soothing tune and has been picturized well. The backdrop score is fairly fine especially in the confrontation scenes of Pradeep Ranganathan and SJ Suryah.

Final word: Love Insurance Kompany is worth watching for the solid world building and the audacious ideas. Having said that some fine tuning would have made the film more gripping.



























